The Hierophant

A short promotional commissioned by my father, for his new typeface ‘Hierophant’.

This form is a bit unprecedented – how do you make an ad for a typeface? That was the main challenge. My approach was to try to infuse the promotional with some kind of subverted theme. On first impression you have a magician pulling a simple trick, but below the surface, something far more turbulent dwells…

© 2022  Jacob Goode